From cooperative databases to inhouse customer contact strategies, from the nuts and bolts of data technology to the warm and fuzzies of relationship marketing--here are recent CATALOG AGE articles on database marketing.
 Database bits and bytes
By: By Sherry Chiger
The theme of this year's DMA World Seattle, held April 6, was Relevance and Results. Not surprisingly, database marketing played a significant role in...
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Roses mailer nips bad addresses
By: By Margery Weinstein
The perishable nature of Heirloom Roses' product line makes incorrect addresses even more of a customer satisfaction issue than it is for companies that...
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The latest matchback tools
By: By Mark Del Franco
By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than...
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Avoiding the Pitfalls of Predictive Modeling
It's no secret that many catalogers use historical customer information to create elaborate predictive models. But Scott Nuernberger, lead statistician for Lanham, MD-based database marketing services firm Merkle Direct Marketing, says that without a prior plan to influence customer behavior, all the modeling wizardry in the world will fail. ...
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Data Tech: Supercharged Catalog Accounting
By: Ernie Schell
Although catalog companies are data-driven businesses, most catalogers are dysfunctional when it comes to integrating their data technology. Often masking...
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Data Tech: RQW--Getting Down with the Data
By: By Ernie Schell
Few catalog companies can use their order management system as an effective database marketing platform. The way data are managed in entering and processing...
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Game, Set, Match-back
By: By Mark Del Franco
Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed...
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Campaign Management Reform
By: Mark Del Franco
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns....
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A System to Tackle Tough DM Tasks
By: ERNIE SCHELL
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond...
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The Value of Lifetime Value
By: By Arthur Middleton Hughes
Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing...
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The CRM Balancing Act
By: By Dan Wells
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences...
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Data Tech: SVM Analysis--a Closer Look
By: By Ernie Schell
A reliable and trusted source for learning about the latest database marketing and analytical tools, Joe Weissmann is often among the first to see the...
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Circulation Speculation
By: By the Catalog Age Staff
For months economic indicators have been teasing businesses and consumers with hints of a turnaround. Even most pessimists believe that the worst of the...
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Smaller Circ Better for Human-i-Tees
By: Paul Miller
Through an aggressive regression analysis, Valhalla, NY-based Human-i-Tees has seen its response rate jump 30% during the past year. And even though the...
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