Sun Friendly Products Tests Print Book Apr 23, 2003 12:00 PM
, Margery Weinstein
JobZone
Search and post jobs for the Multichannel Merchant. Including jobs for brand & agency marketers, e-commerce, catalog marketers, ops & fulfillment, direct marketing and more.
If you’re going to test-mail a catalog selling sun-protection
products for children, what better place to start than Florida, where
the need for sunscreen is year-round? So reasoned Jennifer and Ryan
Clement, the founders of Sun Friendly Products. This month they
mailed the 16-page debut catalog to 20,000 requesters and prospects in
Florida.
The Clements launched their Sun Friendly Products Website in
November 2002. After her mother was diagnosed with skin cancer,
Jennifer became frustrated with the lack of clothing and accessories to
protect their children from the sun. Best-selling items on the site
include UV-blocking swimsuits for youngsters for $29.95, beach cabanas
from $34.95 to $99.95, and beach umbrellas for $24.95. The site also
sells outdoor play equipment such as a $69.95 Pool Sports Center
Playground and a $26.95 back yard driving range. Visitors will also
find articles promoting sun safety culled from an array of
publications.
The site, which has enjoyed 30%-40% growth a month, had around
50,000 hits in February, with 2%-3% of visitors making a purchase. By
summer 2004, the Deerfield, FL-based company plans to expand its
merchandise line to include clothing for adults.
